This article originally appeared on business2community.com Dusty Wunderlich — May 18, 2015 In today’s economy, it is more stressful than ever for consumers to make big purchases, especially when those purchases pop up unexpectedly. This happens when an old refrigerator finally croaks, or when a tire blows out on the way to work. Even […]
How Offering Financing Will Give You a Competitive Edge
Originally published on Yahoo Small Business By Dusty Wunderlich More often than not, financing gets a bad rap. Sure, Apple can mark up a product as high as it wants, and McDonald’s can increase the price of hamburgers, but when the product is money, customers and merchants start to question the ethics behind the […]
3 Things to Remember When Upping Your Community Involvement
Originally published on Triplepundit.com Dusty Wunderlich – Wednesday, Feb 17th, 2016 Every company, no matter what size or industry, should be involved in its community. Whether it’s a local community, an online community or even a trade-specific community, maintaining a presence outside the typical market space can provide your business with long-reaching benefits. It’s […]
How Behavioral Data Can Help Lenders Assess Consumers’ Credit
Published originally on Equities.com Dusty Wunderlich | Thursday, 09 July 2015 14:35 (EST) Traditionally speaking, credit reports define consumers. Good credit signals trustworthy borrowers; bad or little credit is defined as too high-risk. But these reports don’t tell the whole story. A once-reliable borrower might become seriously ill, incurring massive medical debt that forces him […]
Technology Is Transforming Consumer Financing For The Better
MAR 31, 2015 @ 09:00 AM – Dusty Wunderlich Originally published on forbes.com We’ve all watched technology upend industry after industry, transforming how we consume media, how we shop and even how we hail a taxi. But one of the fundamental elements of the economy — the way we borrow and repay loans — […]